The Lure Of Free Energy

Half said they would sacrifice up to 20 per cent to work for a company that cared about their employees, while one in five was prepared to sacrifice up to 40 per cent of their income if the employer ticked multiple social responsibility boxes.

Reasons for working also varied. Nearly 54 per cent rated living a happy, comfortable life was absolutely essential, compared to just 13 per cent who felt similarly about making a lot of money.

Ethics were rated as the most important responsibility for business by 30 per cent of students, compared to just 15 per cent who believed financial responsibility was most significant.

Professor Haski-Leventhal said that while the results of the student surveys have been consistently strong for the importance of social responsibility, they still come as a surprise given wider perceptions about management education.

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